The whole site, audited free
Every page is read, not five. You get coverage, the types that are missing, the validation errors and a health score with the issues ranked, before you pay anything.
The problem
Wix marks up six kinds of page. The rest of your site is not described at all.
Wix generates preset schema for Stores products, blog posts, events, bookings services, the forum and the portfolio, plus a LocalBusiness block on the homepage built from your business information. Service pages, location pages, about, contact, landing pages and custom CMS collections get nothing. On a small business site those are most of the pages.
Wix generates
Stores products Blog posts Events Bookings services Forum Portfolio
Nobody generates
Service pages Location pages About Contact Landing pages Custom CMS collections
Both columns are the plan's own: the left is its table of what Wix does natively, the right is its gap 1.
What you get
Six things it does for you
The page types Wix skips
Service, location, about, contact, landing and custom CMS collection pages, written from the rendered page copy rather than from field metadata, so a service page's own areas served and credentials end up in the markup.
One graph, not a pile of loose pages
Cross linking by @id across pages, sameAs out to your social profiles and Google Business Profile, and author, organisation, service and product joined to each other. Nothing on Wix does this.
It regenerates when you edit
Edited pages are detected and their markup rebuilt. Schema breaks silently when content changes, a price updates or a page is renamed, and this is the part that turns a one time job into something that stays correct.
You hear when markup breaks
Re-scans run monthly, weekly or daily depending on your plan, and you get an email when a block stops being valid: an image that started answering 404, hours that no longer match the page, a price that moved.
What the markup actually earned
Connect Search Console and impressions, clicks and CTR are attributed by schema type and by page, with Google's own structured data errors pulled back and mapped to the exact page and markup block that caused them.
What it looks like
What it reads, what it builds, and what it works inside
"@type": "LocalBusiness" homepage, from your business info "@type": "Organization" Wix preset markup "@id" nothing cross links between pages "sameAs" Wix adds this to nothing
The two preset types are the plan's table of what Wix does natively. The two absent keys are its gap 2, named there in the same words.
OrganizationYour business
- publisherWebSiteYour site
- departmentLocalBusinessEach location
- employeePersonThe people you name
- blogPostArticleYour posts
- providerServiceYour service pages
- brandProductYour Stores catalogue
- sameAsProfilesNothing points at them
Wix emits schema one page at a time, so its entities never reference each other. The plan calls this gap the single biggest technical differentiator and the hardest for Wix to retrofit.
- Render
Every page, including what loads after the first paint
- Extract
Prices, addresses, hours, names, quantities, dates
- Match
Only types Google currently supports for rich results
- Link
Every new node references your Organization by @id
- Your approval
Nothing is written to Wix until you publish it
The five stages are the prototype's "How this was built" panel, in its order. The end is open because the free plan applies markup by hand: the plan puts one click apply above it.
- Managed
Five markups per SEO setting
Wix presets count toward the limit, so markup is consolidated and superseded rather than stacked on top.
- Managed
JSON-LD only, under 7,000 characters a markup
Checked before anything is written. Going over the ceiling does not warn you, it just fails to save.
- Not sold
FAQ and HowTo rich results
Effectively dead outside government and health sites. Markup that adds weight and returns nothing is not worth the character budget.
- Ours
Support for structured data
Wix Customer Care does not cover structured data issues. That is part of what a plan here buys.
All four are the plan's own list of hard platform constraints to design around, and the first two are why there is a markup budget at all.
In the free scan
2 of the 18 checks name this app
Run a scan and you will see how your own site does on exactly these, with the evidence beside each one.
- Product markup coverage Do they understand what you sell
- Article and FAQ markup Do they understand what you sell
Pricing
Plans
$0
No card
For finding out what is missing before you commit to anything.
Most sites
Growth$12.99
Per month, or $9.09 a month billed yearly
For a site that needs full coverage and needs it to stay correct.
$34.99
Per month, or $24.49 a month billed yearly
For stores, multi-location businesses and anyone who has to report on results.
Questions
Before you install
Wix already adds structured data. What is left to do?
Wix covers Stores, blog posts, events, bookings, the forum and the portfolio, and adds a LocalBusiness block to your homepage. It does not describe the rest of your pages, it does not link any of them to each other, and it does not tell you when one stops being valid.
Will this duplicate the markup Wix already puts on my pages?
No. Existing preset markup is read first and then merged or superseded rather than added alongside. That matters because Wix allows five markups on a page and counts its own toward the limit, so a second copy can push you over it.
Does anything get published without me?
No. Generated markup waits in a review queue and nothing reaches Wix until you publish it. Auto publish is a setting you turn on, not a default you have to find and turn off.
What about FAQ rich results?
Google now shows them for government and health sites only, so we do not sell them. Templates for FAQ blocks are off by default, because markup that consumes your character budget and returns nothing visible is worse than no markup.
Can it write the markup into Wix for me?
On the free plan you copy the JSON-LD and paste it in, with step by step instructions for where it goes. The paid plans apply it for you, keep track of the markup budget while they do, and log every change so you can roll one back.
Others in the same category
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