The whole diagnosis, free
Every check against Google's product spec, grouped by product, joined back to the Wix field at fault, with the identifier logic and the image sizes checked too. Nothing about correctness is held back.
The problem
The feed is free. What is inside it is the problem.
Wix generates a Merchant Center feed for Wix Stores at no cost, maps the fields it has, and stops. Google wants attributes your Wix catalog has no field for, and a product missing one is disapproved rather than corrected. The usual fix is to edit products one at a time in Wix to repair a file you cannot see.
id, title, link from your Wix product price, availability from your Wix inventory item_group_id one group, every variant under it color your option is named something else age_group no Wix field carries it at all gender the collection name has it, the feed does not
The fields on the left are the native feed's own mapping. The three absent ones are the plan's symptom for a platform with no attribute inference, and the note on gender is the prototype's.
What you get
Six things it does for you
Rewrite any field, by rule or by model
Find and replace, prepend, append, a static value or a template string, across the whole catalog at once. Or have titles rewritten to spec, categories predicted and long descriptions trimmed. A rule previews what it affects before it saves, and generated text waits for you to approve it.
Attributes your catalog never had
Colour, size, material and pattern derived from your Wix product options, gender and age group from collection and title patterns, and identifier_exists set correctly for handmade goods with no GTIN. Where no text field says anything, the product photograph is read instead.
Keep the wrong products out
Out of stock, draft, hidden and zero price items excluded, plus anything you pick by collection, price band or tag, so you stop paying to advertise what you cannot sell. The same rules fill custom_label_0 to 4 so campaigns can be split by margin, season or bestseller.
Every channel, every country
One catalog and one set of rules, formatted for Meta, Microsoft Shopping, Pinterest and TikTok Shop, each able to override a field for itself. Per market feeds carry their own feed label, currency conversion and country specific price, shipping and availability.
Delivery you can actually see
Because we serve the file we log every retrieval: who pulled it, when, what status they got and how the item count moved. Rebuilds run on a schedule or within a minute of a Wix edit, and the feed can be pushed straight into Merchant Center instead of waiting to be fetched.
What it looks like
What it changes before Google sees it
As your catalog writes it
Parka Trail Runner Shirt, ecru Written for a page, not for a search box.
After one title rule
{brand} {product} {color} {size} One rule, every product in the collection. The preview counts what it affects. Nothing in Wix is touched.
The template is the plan's own title rebuilder. The three titles on the left are the prototype's, which is what a Wix catalog looks like when the titles were written for the shop rather than for Google.
- Wix catalog
Products, variants, collections, price, stock
- Rewrite
Any field, by rule: replace, prepend, append, template
- Infer
The attributes your catalog never carried
- Condition
Rules that fire on a collection, a price band, a tag
- Suppress
Out of stock, drafts, and what you will not advertise
- Hosted feed
One stable URL, which is the only thing Merchant Center ever sees
The four middle stages are the plan's own four verbs: every field can be rewritten, inferred, conditioned or suppressed before Google sees it. Your Wix catalog is never edited by any of them.
- Blocking
Missing colour
Google needs it on apparel. If your Wix option is named Shade or Finish, it never maps across.
- Blocking
Missing age group
No Wix field carries it, and every apparel item needs one.
- Blocking
Missing gender
Your collection names carry it. The feed field is empty.
- Warning
Image below the minimum size
Google wants 250 by 250 for apparel, and the render Wix serves can be smaller than that.
- Warning
Title under forty characters
A short title matches fewer of the searches you are bidding on.
- Warning
No product category
Without google_product_category Google guesses, and it often guesses wrong.
Every check names the Wix field that caused it, which is the plan's error report grouped by product. The whole report is on the free plan: the plan rules that crippling a correctness feature is how an app market listing earns one star reviews.
Pricing
Plans
$0
No card
A store testing whether the feed is the problem. Full diagnosis, no bulk fixes.
Most sites
Growth$9.99
Per month, or $6.99 a month billed yearly
A single market store with real disapprovals to clear. The tier most merchants land on.
$29.99
Per month, or $20.99 a month billed yearly
Serious paid acquisition across countries and channels, where feed quality is ad spend.
Questions
Before you install
Wix already builds a Google feed. Why would I need this?
Generating the feed is not the hard part, and Wix does it free, so we do not sell it. This is the layer between your Wix catalog and the ad platform: rules, inferred attributes, exclusions and labels, which is where disapprovals actually get cleared.
Will changing my feed reset my Google Ads history?
Only the product id can do that, so you choose its source once and it locks after your first submission. After that the id survives renames and edits, and your performance history stays attached to the product it belongs to.
What happens if I go over my product limit?
The feed keeps serving up to your limit and tells you what was left out. It is a soft cap on purpose: breaking a live feed mid campaign to make an upgrade point costs a merchant real money and costs us the review.
Does anything reach Google without me seeing it?
No. Rewritten titles, predicted categories and trimmed descriptions land in a review queue and you approve them product by product or all at once. Rules you write show their affected count before they save.
Does it change my Wix products?
No. Every rewrite, inference and exclusion happens on the way out, between your catalog and the feed file. Your Wix catalog is read and never written, so a title built for Google never appears on your own shop.
Others in the same category
Tell me when it opens
Merchant Feed is not in the Wix App Market yet. Leave your address and we will send one email on the day it is, and nothing else.
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